Case Study: Tracking Telephone Numbers for Marketing Agency
Client Objective: To track the number of sales enquiries generated for their customers from different advertising media
A marketing agency was looking to monitor and report on customers’ marketing campaigns to measure their effectiveness and demonstrate return on investment.
Challenges & Suggestions
Our client develops websites and manages marketing campaigns for their customers. They wanted to track and monitor the number of sales enquiries from different advertising media for each customer. This would enable them to quantify the effectiveness of their campaigns. Offline campaigns such as newspaper adverts or leaflets are tough to monitor, so telephone tracking numbers provide a simple solution to monitor advertisements effectively.
Yestech supplied the marketing agency with new “virtual” telephone numbers for any customer campaigns they were running. They could choose whatever area codes they needed and assign them to a specific client and campaign. Whenever they created new advertising work, they could request another phone number to ensure they could always track the outcome. We forward all incoming calls on these special numbers to the market agency’s end customer’s main landline.
Outcome
Our virtual landline service and telephone tracking number feature allowed the agency to monitor all ongoing campaigns and mediums for their clients. Our online reporting tools allow agency staff to monitor how many calls are received. But, they can also see who called, at what time, how long it took the customer to answer the call and how long the duration of the call was. With this vast amount of data, the marketing agency could provide real-time campaign success reports and display the return on investment they achieved for their customers. Their end customers could then make informed decisions on what campaigns were working and which were best retired, reducing their marketing costs in the long run.
Call features for marketing agencies and creative firms
Call tracking is just one feature of our VoIP phone systems that agencies can use to maximise their efforts and showcase to clients their successes. You may find this information helpful if you’re looking to up your marketing game.