Quality marketers know measuring and analysing data is the only way to run successful strategies. If you don’t measure your progress, how can you see what’s working and where improvements need to be made? So, here’s our guide on how marketing agencies can use telephone tracking numbers to boost their success internally and for clients.
How to use telephone tracking numbers as a marketing agency
Call tracking is an economical way to track your company’s marketing and communication activities. Your firm can utilise call monitoring to observe different numbers, allowing you to monitor them and obtain helpful information about your success. Virtual landline numbers can be allocated to specific campaigns, mediums, or locations. A call tracking service is essential if you want to analyse consumer phone calls and increase income.
Tracking Offline & Paper Marketing Campaigns
Marketing campaigns are notoriously difficult to track and evaluate. This is particularly true when advertisements are run in conventional offline media such as newspapers. You can easily keep an eye on such offline advertising thanks to call tracking. You may measure the effectiveness of those campaigns by counting the calls made to each of the specific phone numbers you give to different advertisements or formats. This applies to tangible campaign formats, including billboards, pamphlets, posters, and newspaper ads. When you have a thousand leaflets delivered to promote a client’s services, how will you show its success? Telephone tracking numbers provide the perfect solution to showcase the return on investment (ROI).
Track Digital Marketing Campaigns
It’s not just offline media sources that marketers can monitor with call tracking. Digital marketing, while often more straightforward to track with cookies, cannot always be matched with call numbers. Using different virtual landlines for various digital mediums gives your marketing agency more data to work with. For example, you may want a different telephone number for your website, social media channels, social media ads, online pay-per-click ads, or email newsletter. The more you monitor, the better you can explain to clients what parts of their strategy are working.
Reduce Marketing Costs
The primary benefit of the ability to track both offline and online marketing ads and campaigns is to measure their success effectively. The result of this should be a reduction in marketing costs as you hone campaigns and focus on what is providing the most significant ROI. Even though you’ll always want your marketing strategies to succeed, they occasionally don’t. Wouldn’t it be preferable to be aware of what is and isn’t working? Call tracking reveals unsuccessful ads and assists you in identifying your triumphs. If a campaign is unsuccessful, it is no need to spend much money on it, especially if it involves an expensive medium like radio or television.
Call monitoring won’t be able to foretell the future, but it will prevent you from repeating the same costly errors. Not only will this improve your work as a marketing agency, but it will keep your clients happy in the long run if you can reduce their costs.
Bolster your service offering
While the above showcases the practical benefits and application of telephone tracking numbers, there is one benefit precisely for marketing agencies. It’s a service you can offer to your clients. The above justifies why you should provide virtual landlines to your clients. It’s a low-cost solution that can significantly impact a company’s overall marketing budget. As their advertising agency, you can offer clients a valuable service, which highlights you as a professional outfit and extends your capabilities as an agency.
Get Telephone Tracking Numbers for your Agency
If you’re interested in providing virtual landline and call tracking services for your marketing agency clients, contact Yestech today. We offer a simple call tracking service from just £1.50 per number per month.
You choose the number of virtual landlines you wish to have and the geographical area code you need. Once set up, you can manage all numbers from our easy-to-use portal. Each number can be labelled with tags that you can use to identify the customer, campaign, location, etc. There is no minimum contract period. You can cancel numbers when you no longer need them.
Please contact us today, call 0800 524 4293 or email sales@yestech.co.uk to see how we can help you.
