For estate agents, trackable numbers can help them understand their branch’s progress and monitor leads. It’s a hectic and potentially profitable time for estate agents in 2022. So, wasting time and money on marketing that doesn’t boost your business isn’t going to cut it. However, if your estate agency uses trackable phone numbers, you can ensure that suitable campaigns are pursued. Plus, you can monitor how successful your team is at their sales and marketing strategies. Here’s how trackable phone numbers can help estate agents grow whilst reducing costs.
What is a trackable phone number?
Trackable phone numbers are unique telephone numbers that organisations can use for specific marketing campaigns, physical adverts, or simply monitor different office locations. By using trackable numbers, businesses can gather data to determine how effectively an advertisement or branch performs. One particular benefit of trackable numbers is the ability to measure offline advertising. In a digital world, it’s easy to monitor clicks to a website through social media or an email newsletter. But, tracking a leaflet drop or radio jingle can sometimes be more challenging. With a trackable number that is unique to a particular campaign or location, you can see if that billboard ad is worth it or not.
Ways Estate Agents can use Trackable telephone numbers
Estate agents can use trackable phone numbers to make the right advertising decision and scrutinise how well separate branches are doing.
Monitor branch progress with different numbers
It is an excellent idea for estate agents with many branches to have a telephone number for each branch. This way, you can observe how many calls each unit gets and then survey how many leads staff convert. Having a different number for a branch may seem obvious to some, but there is also a reason you may have two numbers for one branch. For example, suppose your business caters to properties in several areas or regions, but you only have one office nearby to these locales. In that case, you may consider having several local numbers for the branch. Of course, this engenders trust from a particular area base, as new customers will recognise the local area code. However, it also allows agents to monitor where they gain the most traction in their key areas.
Measure campaigns
Measuring marketing campaigns is probably one of the most beneficial ways an estate agent can utilise trackable phone numbers. By seeing how many calls come from a particular number, you can ascertain which advert or campaign has been successful and which you should kick to the curb.
As mentioned above, trackable numbers help measure offline ads. Leaflets, newspaper ads, billboards, banners, posters, and any non-digital campaigns can be hard to monitor. With trackable telephone numbers, you can see how many calls came from a particular ad for a campaign. In addition, if you have a decent marketing budget for offline media, trackable numbers can help you understand the return on investment (ROI) you achieve. Businesses can also use telephone tracking. Most devices now have click-to-call features that allow users to dial straight through to a company. You can also monitor your marketing. Take the guesswork out of marketing and focus on what you do best, selling properties.
Integrate with Call Monitoring
One additional feature that works effectively with trackable phone numbers is call monitoring. For example, estate agents can keep track of call traffic on each of their numbers, calls made by each team member, missed calls and how many people are waiting in a queue. So, not only can you see how well a branch is performing in terms of acquiring leads, but managers can also see how effective their staff are at converting those leads.
Get Trackable Phone Numbers from Yestech Telecoms UK
If you are an estate agent or property manager who can see the benefits of trackable phone numbers, get in touch today. Yestech offers call tracking solutions from £1.50 per number per month. There is no minimum contract period. You can cancel numbers when you no longer need them. We also offer a host of other VoIP phone solutions for estate agents to help your business grow without increasing your costs. In most cases, we actually reduce our new clients’ communication bills.
