According to the UK’s biggest building society, Nationwide, Britain’s housing market has made its strongest start to a year since 2005. The average price of a home rose to £255,556 in January from December, a rise of 11.2% from the previous year. If estate agents are to capitalise on this development, they need to generate leads fast. Here’s how you can use a phone system to generate leads, but most importantly, convert them as well.

How To Use A Phone System To Generate And Convert Leads

A real estate agent job is all about communication; contact with the buyer, the seller and solicitors is the crucial role agents play. So, it makes sense that a phone system that can handle all this contact will help manage current customers and potential leads. Here’s how to utilise phone systems to boost your leads and ensure they pick you to represent their best interests.

Create Virtual Landlines For Different Advertisements

Advertising your services is paramount to generating more leads. You can market your estate agency in countless ways, and it’s essential to invest in multiple marketing campaigns. But, how do you know what’s working and what isn’t? You don’t want to waste time, or expenses, on campaigns that don’t work for your company.

One effective way to track marketing successes is through different telephone numbers for various campaigns. Virtual landlines can be used as a trackable phone number, highlighting where leads see your adverts. Trackable numbers are the perfect solution to see if those flyers, business cards or newspaper ads are working.

Use SMS Campaigns

Your existing client base has a massive potential to generate more leads. Of course, old clients will be happy to use you again if you’ve already done an excellent job on a past property. But, they will also be likely to recommend you to friends and family. An SMS text message campaign, integrated with your existing phone system directory, provides ample opportunity to reconnect with your existing client base. Reminding them of your services, asking for a review, or simply requesting a referral can produce a surprising number of leads. As long as you have permission to send these types of text messages, it’s a low-cost solution with a high return on investment.

Use Pre-Recorded Messages To Showcase Professionalism

When you finally get the call you’ve been waiting for, you want to represent your business professionally in the first impression. Pre-recorded messages on a phone system allow you to communicate to potential leads that you mean business. A general greeting, out-of-office or holiday message can provide a friendly welcome to your brand. Plus, call queuing can ensure they are directed to the correct department quickly, cutting down on wait times. When a new lead first calls your offices, you want them to know exactly who you are and that you’ll be able to help them. A personalised message displays both professionalism and personality.

Provide a 24-hour Call Service

The work never stops, and if you are unavailable to take a call, you may miss out on that crucial lead. However, several phone system features and services can ensure your real estate agency is always available to secure that lead.

  • Out-of-hours Call Management. Automated greeting messages and voicemail handling guarantee that staff can sort after-hours messages when they are back in the office. You can even get alerts by email when voicemails are left.
  • Redirecting Calls – You can manually or automatically turn on redirecting calls to a mobile. This allows you to take calls when you are out of the office or after office hours.
  • Virtual Receptionist – If you want to switch off at the end of the day but still need to get those leads, a virtual receptionist is a solution. Virtual receptionists allow your business to appear open 24/7 while still handling calls professionally when staff can eventually respond.

Plus, 24-hour telephone service is a great selling point for your advertisements and marketing campaigns.

Get A Phone System to generate leads as an Estate Agent

If you’re interested in getting a phone system that’s configured to generate leads as estate agents, look no further. Yestech offers a comprehensive VoIP phone system for estate agents looking to scale with low-cost communication solutions. In addition, we offer an extensive array of call handling features perfect for managing an estate agent business. For a free, no-obligation telephone consultation, please get in touch. We are a friendly communications company. We believe in talking. It’s the best way to make sure that we offer you the most suitable solution to your problem.

Learn more about how we assist companies in the property sector. Read our case study on how we helped Peach Sales Progressors.